Totesport Launch Win Only Up To The Off And Show+

Date: 5 May 2008

 
FOLLOWING March’s successful launch of several unique fixed-odds markets, totesport will today unveil a new place-betting offering as well as expanding their existing Win Only market.

Phase I of the firm’s Betxtra roll out saw totesport launch Win Only betting on all UK and Irish races available up until the First Show.

By going the next-officially recognised price up, totesport have been top-price or joint top-priced about the majority of horses compared to other bookmakers.

Head of Racing Craig Reid said: “We initially offered the Win Only service up until the first show, but from this Saturday we will also provide customers with a Win Only market from the First Show until the Off.

“More than 80% of off-course betting takes place between the First Show and the Off, so we expect a even bigger uplift in turnover than we have already seen betting up until the First Show.

“We have created a new Win Only price ladder which ensures we are top-priced on ALL horses against other major bookmakers in the same show.”

As part of Phase II, Totesport will also expand their existing Place market to include each-way betting to five and in some cases six places.

Reid added: “Along with Win Only, our Show markets have proved extremely popular over the past month, so the next obvious step was to expand the service.

“Our new Show+ market will offer betting to five places on all 18-runner plus handicaps and offer betting to six places on even bigger-field races such at the Cambridgeshire, Cesarewitch and Grand National.

“The Show+ price will be derived using our existing Show market.”

Totesport also have the facility to offer betting to five places on 16 and 17-runner handicaps.

Reid Added: “We don’t want customers to lose the concession in these races with non-runners, so they will be chosen on a race-by-race basis. We are also looking at offering betting to four places on selected 15-runner races.”

Phase II markets will be available to telephone and internet customers.

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